What Twitter and YouTube are for
I started to follow @OldSpice today, and I have learned what Twitter and YouTube were put on the planet for.
Twitter and YouTube were created so that @OldSpice on a horse man would have a place, nay, a kingdom. It's his internet, I just live in it.
In all seriousness, I have never seen an ad campaign as effective as this one. I now have 3 bars of Denali at home. Two of them are open, so I can do both sides at once.